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	<title>BuildaSkill.com &#187; Online Advertising</title>
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	<link>http://www.buildaskill.com/blog</link>
	<description>Advice, Hints, Ideas, &#38; Tips for trying something new, or making some extra money.</description>
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		<title>vzaar explains their differences from YouTube</title>
		<link>http://www.buildaskill.com/blog/2009/04/15/vzaar-explains-their-differences-from-youtube/</link>
		<comments>http://www.buildaskill.com/blog/2009/04/15/vzaar-explains-their-differences-from-youtube/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 19:00:28 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vzaar]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=2758</guid>
		<description><![CDATA[The vzaar blog recently laid out the differences between vzaar and YouTube, and I have to say that they make a compelling case &#8211; including several viewpoints I&#8217;d not considered before. I&#8217;d love to simply copy their entire blog post, but wont.  Instead, I&#8217;ll give you the bullet points that leapt out to me when [...]]]></description>
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		<title>3 Top Tips for online advert users this holiday season</title>
		<link>http://www.buildaskill.com/blog/2008/12/23/3-top-tips-for-online-advert-users-this-holiday-season/</link>
		<comments>http://www.buildaskill.com/blog/2008/12/23/3-top-tips-for-online-advert-users-this-holiday-season/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 01:00:14 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Biz Planning]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[brand name]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[deep-linking]]></category>
		<category><![CDATA[facebook adverts]]></category>
		<category><![CDATA[free advertising]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[holiday jobs]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search terms]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=1537</guid>
		<description><![CDATA[If you use online advertising through sites such as Google Adwords, or Facebook then you know you need to leverage every penny and cent that they cost you. With the Christmas and New Year holidays approaching, you&#8217;re going to have plenty of time sitting around at home wondering why you&#8217;re not doing any work. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Evolution of Online Ad-Tech &#8211; More Targeting, Less Privacy</title>
		<link>http://www.buildaskill.com/blog/2008/12/17/evolution-of-online-ad-tech-more-targeting-less-privacy/</link>
		<comments>http://www.buildaskill.com/blog/2008/12/17/evolution-of-online-ad-tech-more-targeting-less-privacy/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 13:30:46 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[behavioural advertising]]></category>
		<category><![CDATA[Cookies]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=1416</guid>
		<description><![CDATA[Even with the cookie-type behavioural advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many websites would (intentionally or not) render improperly with [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Amazon doubles market for on-site to off-site adverts</title>
		<link>http://www.buildaskill.com/blog/2008/12/06/amazon-doubles-market-for-on-site-to-off-site-adverts/</link>
		<comments>http://www.buildaskill.com/blog/2008/12/06/amazon-doubles-market-for-on-site-to-off-site-adverts/#comments</comments>
		<pubDate>Sat, 06 Dec 2008 01:30:00 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Clickriver]]></category>
		<category><![CDATA[Cost per click]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Marketplace Ads]]></category>
		<category><![CDATA[onsite advertising]]></category>
		<category><![CDATA[Product Ads]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=1308</guid>
		<description><![CDATA[&#8220;What&#8217;s this?&#8221; I hear you say.  &#8220;Amazon increasing the adverts for taking buyers off site?  Are they doing an eBay?&#8221; You might well ask such questions, however pause and think about it for a moment.  Amazon are offering two methods for third-party sellers to advertise on Amazon and drive sales direct to their websites.  One [...]]]></description>
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		<title>Ghost of Christmas-yet-to-come visits eBay UK HQ (VAT)</title>
		<link>http://www.buildaskill.com/blog/2008/11/29/ghost-of-christmas-yet-to-come-visits-ebay-uk-hq-vat/</link>
		<comments>http://www.buildaskill.com/blog/2008/11/29/ghost-of-christmas-yet-to-come-visits-ebay-uk-hq-vat/#comments</comments>
		<pubDate>Sat, 29 Nov 2008 00:50:48 +0000</pubDate>
		<dc:creator>Ed</dc:creator>
				<category><![CDATA[Biz Planning]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[eBay UK]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[editing listings]]></category>
		<category><![CDATA[fees]]></category>
		<category><![CDATA[Jamie]]></category>
		<category><![CDATA[November]]></category>
		<category><![CDATA[Refunds]]></category>
		<category><![CDATA[Seller Tools]]></category>
		<category><![CDATA[VAT]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=1269</guid>
		<description><![CDATA[Blogs and forums have been raging concerning the UK Chancellor&#8217;s very short notice changes to the rate of Value Added Tax (VAT) effective from Monday as an economic stimulus package. Less concerned with the overall effect on businesses and consumers, the rage has been directed at eBay and a lack of tools and other assistance [...]]]></description>
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		<title>Is FaceBook a viable advertising channel?</title>
		<link>http://www.buildaskill.com/blog/2008/11/14/is-facebook-a-viable-advertising-channel/</link>
		<comments>http://www.buildaskill.com/blog/2008/11/14/is-facebook-a-viable-advertising-channel/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 01:00:17 +0000</pubDate>
		<dc:creator>Garry HJ</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[classifieds]]></category>
		<category><![CDATA[Cost per click]]></category>
		<category><![CDATA[cost per thousand]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[facebook adverts]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[website marketing]]></category>
		<category><![CDATA[website promotion]]></category>

		<guid isPermaLink="false">http://www.buildaskill.com/blog/?p=1110</guid>
		<description><![CDATA[I use Facebook a lot for social networking and some light entertainment via the online games, and like everyone else I get bombarded with adverts as soon as I navigate off a core Facebook page. Lately I&#8217;ve been wondering how effective those ads really are, and if the cost of them is a suitable replacement [...]]]></description>
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