Online Advertising
3 Top Tips for online advert users this holiday season
By Ed | December 23rd, 2008 | Category: Biz Planning, Online Advertising | No Comments »If you use online advertising through sites such as Google Adwords, or Facebook then you know you need to leverage every penny and cent that they cost you.
With the Christmas and New Year holidays approaching, you’re going to have plenty of time sitting around at home wondering why you’re not doing any work. The [...]
Evolution of Online Ad-Tech – More Targeting, Less Privacy
By Ed | December 17th, 2008 | Category: Online Advertising | 1 Comment »Even with the cookie-type behavioural advertising technology, there was a way for users to prevent these ads from targeting them. They could set their machines not to accept any cookies at all by setting their browser security setting to high. This solved the privacy issue, although many websites would (intentionally or not) render improperly with [...]
Amazon doubles market for on-site to off-site adverts
By Ed | December 6th, 2008 | Category: Amazon, Online Advertising, eBay | No Comments »“What’s this?” I hear you say. “Amazon increasing the adverts for taking buyers off site? Are they doing an eBay?”
You might well ask such questions, however pause and think about it for a moment. Amazon are offering two methods for third-party sellers to advertise on Amazon and drive sales direct to their websites. One method [...]
Ghost of Christmas-yet-to-come visits eBay UK HQ (VAT)
By Ed | November 29th, 2008 | Category: Biz Planning, Online Advertising, eBay UK | No Comments »Blogs and forums have been raging concerning the UK Chancellor’s very short notice changes to the rate of Value Added Tax (VAT) effective from Monday as an economic stimulus package.
Less concerned with the overall effect on businesses and consumers, the rage has been directed at eBay and a lack of tools and other assistance needed [...]
Is FaceBook a viable advertising channel?
By Garry HJ | November 14th, 2008 | Category: Online Advertising, Social Networking | No Comments »I use Facebook a lot for social networking and some light entertainment via the online games, and like everyone else I get bombarded with adverts as soon as I navigate off a core Facebook page.
Lately I’ve been wondering how effective those ads really are, and if the cost of them is a suitable replacement for [...]
