Thus far this year I’ve been noticing a targeting trend towards older customers, all over the web.
Website and service launches such as Skip McGrath’s “Geezers” series, aimed at the retired bunch older than Generation X, are typical of a growing under current of blue-rinsed rebellion at the “kids” who are too young to remember where [...]

The Mobile Marketing Association (MMA) has announced the publication of its Mobile Banking Overview calling it -
“an educational resource designed to provide analysis of the unique marketing opportunities and attributes that the mobile channel represents for the financial sector.
Key subjects include market size, consumer-focused mobile banking products and services, and the mobile media channels available [...]

Oh the pain, oh the agony.  Results of a recent survey show that 20 million Brits have no way to find my online wares and may have to pay real money to read my words in a printed newspaper or magazine … because they have no computer or Internet connection.
Woe, woe, woe is me – [...]

By appealing to a diverse range of ages, businesses have a greater range of options.
Age-diverse businesses are placed in an excellent position to reach out to and capitalise on untapped markets – for instance the expanding grey market of retired people with large incomes.  It also helps them identify profitable new products or services. (source: [...]

UK Consumer research suggests that the spending habits of women are changing and traditionally male-dominated markets have seen an increase in the number of women customers (for example, the motor industry). (source: Research and Markets, 2004).
Women on average have a disposable monthly income of £228, of which £188 will be spent on ‘luxuries’. (Foundation Financial [...]

There are approximately 10 million disabled people in the UK, and is a market with potential which is often overlooked.  Inclusiveness in the way services are offered is increasingly being recognised as keys to opening up new markets. (source: Employers Forum on Disability).
Disabled people in the UK have an annual disposable income of £80 billion. [...]

Findings of the ‘Out Now 2005 Diva and Gay Times Readers Surveys’ reveal that British lesbians and gay men, on average, are very well-employed, well-paid and are out-spending their incomes on a range of lifestyle product categories. In short the gay market is big business.
Britain’s 3.6 million gay people earned over £70billion in 2005.  This [...]

Statistics show that businesses with good race diversity strategies are seeing their profits increase.
In a recent study of around 100 firms they linked a total of £13bn profits to activities around race. More than 90% said diversity made good business sense for them (source: Race for Opportunity – the UK’s the leading race equality organisation).
Race [...]