Branding & Identity

4 Steps To A Website Brand

Do you have a plan? Most companies spend a considerable amount of time, energy, and money planning what to do and how to do it.
Let’s say you need a website, so you develop a plan, present it to a bunch of website designers, and get quotes or proposals.
You’re not going to get caught with your [...]



Is Branding Relevant to Small Business?

Most small business owners/operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package for corporates and large companies.
Many would add that branding is not that important for small businesses and see it as an additional expense on the P&L.  So they head off to the local printer [...]



Popeye the Sailor enters public domain, copyright expires

Announced on the AbeBooks blog this week …
On 1st January 2009, Popeye the Sailor man becomes copyright-free and enters the public domain in the European Union.
Creator, Elize Segar died in 1938 which means the timeframe specified in EU law of author’s rights for the duration of the author’s life + 70 years is up at [...]