You’re probably getting tired of reading the same old complaints, or brown nosing, about eBay’s DSRs, in blogs and forums by now.
If anything, the same old same old worrying of, and harping at, the same concerns by the masses, and the rose-tinted rebuttals by the select few, shows a lack of imagination on the part of all of them. So here’s some new bones to gnaw upon.
As UK sellers are all too keenly aware, eBay UK is enforcing business registration for PowerSellers, and in a new twist of the dagger in the back of their paying customers, the compulsory business registration emails (that started going out today - i.e. on a weekend when there are no staff available to field queries (typical eBay UK tactics!)) says that those who don’t comply will not be permitted to sell anything until they do so - now that’s not what Bill Cobb announced in Washington, so once again, eBay UK has overstepped the lines in the sand drawn by their American bosses. The emails say that notified sellers have until 31st March to comply.
So let’s take a new look at the no-feedback, plus DSRs, plus compulsory business registration issues…
First up, eBay have made no announcements regarding a change of User Agreement to bring Business Registered User (BRU) to BRU transactions in line with international trade laws and terms of business. Specifically, standard international trade terms mean that shipping is negotiated separately from product negotiation. The reason for this relates to the terms of shipping applied in business to business (B2B) transactions.
Essentially, international shipping terms allow sellers to specify Frieght on Board (FOB) terms, which means the seller is only responsible for delivering the goods to the air or sea port, after which all liability passes to the buyer, with no (zero, zilch, nil, nada) comeback on the seller (including chargebacks via PayPal) if the buyer then does not receive the goods, or receives a damaged or partial consignment - because from the point of delivery to the despatching port, it is the buyer’s agent or carrier that has taken title and liability, and any attempt at enforced refund (such as a PayPal chargeback) automatically becomes attempted theft and defraudment under international laws.
To summarise that last paragraph, if a buyer and seller have a B2B transaction, based on FOB terms, and PayPal permits a chargeback (regardless of value) then they are in breach of international trade treaties and laws, and international banking and other financial regulations, and PayPal are then equally liable (with the buyer) for making financial restitution to the seller up to the value of the original invoice, plus any and all costs of recovery of that value. (citation to follow)
Secondly, eBay UK’s much reported over-zealous application of the EU and UK Distance Selling Regulations comes to the fore in BRU to BRU transactions. Simply put, B2B transactions are not covered by the regulations. End of story!
Therefore, if Mr & Mrs Numpty-Deadbeat have sold enough to require business registration on eBay, and they then buy from another BRU seller, they have zero entitlement to return and refund privileges - that’s right, once they’ve bought, they can be legally forced to complete the purchase with no return or refund option, and it is the EU and UK authorities that would enforce the completion. If eBay interferes and tries to get the seller to back off, or imposes any penalties or sanctions because of the enforcement of payment, then they can be pursued, by government agencies, under various laws that range from anti-competition to business interference, even to conspiracy to defraud.
Furthermore, that same situation of BRU to BRU sale means the buyer should have no right to leave DSR feedback for shipping costs or delivery time, simply because European law for delivery in B2B cases is entirely different than that in consumer to consumer or business to consumer sales. I’m guessing the same applies in other countries and trade-blocs too.
Additionally, under current UK & European laws, any defamatory comment left by a European business buyer, on a public record such as eBay feedback, for a business seller, automatically makes eBay jointly and equally liable with the comment-leaver for libel against that seller. The ensuing suit then being Seller vs Buyer and eBay. In the US, eBay have successfully defended cases (2nd story on that link) that say they are not liable under such circumstances, but remember, laws are different across the pond.
You may ask who’s going to be brave enough to take on eBay in a libel case over feedback?
OK, a couple of thoughts on that trail. First up, have you ever stopped and really, really, thought about why eBay has this legal form available for you to download, have certified by your legal advisor, and submit in order to have feedback removed that you consider defamatory? The simple answer is that it’s not about giving you a quick and clean (though not always cheap) solution to cleaning up your feedback. It’s all about eBay avoiding becoming a co-defendant in a libel suit, along with the attendant bad-publicity, unfavourable-judgement risk, and potential damages liability. We’re not just talking isolated cases here, we’re talking hundreds of millions of members, with a large percentage of them believing they have cause to sue.
If you factor that into the soon to arrive changes to feedback on eBay, then cutting sellers ability to leave negatives and neutrals becomes less about ensuring a “great buyer experience” and more about shielding the corporate buttocks, which becomes crystal clear when you read paragraph 8 on this page.
Incidently, I tried to locate the “legal notice to remove feedback” form, using the obvious click-trails in the eBay UK Help pages - all references and links to it have been removed and almost every page clicked to, now displays that the page has been moved and that I was being redirected. There’s obviously some major rewriting of the legal end of the Help system going on this month. Luckily I had a shortcut to it in my favourites folder (even though I’ve never used the form before). If you’re thinking of using it, do so quickly as it may be that eBay are closing that avenue for cleaning your feedback.
Second, on the law suit trail, is that a small group of sellers in the US have repeatedly sued eBay and other corporations for various complicity causes related to the VeRO program and almost constantly won their cases. It isn’t just the eBay sellers, some big names have been at it in the past too. eBay knows that every one of its policies is on a sticky wicket legally - especially where those policies have a public interface (such as feedback records), or interfere with genuine business sellers’ businesses. This issue also surfaced on eBid during the last two years resulting in a major clean-up on the UK company’s sites.
Finally, one lesson learned in UK & US courts in libel and defamation cases, is that they almost always settle out of court, before a judgement is reached. The reason is simple. For a large corporation, especially a media corporation (which is what eBay is - it’s an advertising-publisher, not a commerce company) to be sued for libel or defamation is too costly in terms of the publicity, the potential damages, and the fact that the Plaintiff is unlikely to attempt a suit if the damaging content can be laughed off or ignored as trivial or untrue. Therefore libel cases that reach a court-date tend to be looked upon in favour of the plaintiff, by the judiciary, before even the first word has been said in the courtroom. In other words, eBay has a higher chance of losing, than they have of successfully defending, a case brought against them for libel or defamation. If they happen to be a co-defendant, then the odds are stacked even higher against them according to the history of libel cases.
So what do you do with this information?
Well, as a very first step, I’d recommend rewriting your terms of sale on eBay to differentiate between business and consumer buyers.
Therein comes an interesting legal point for the eBay beagles … B2B sales usually involve direct negotiation between buyer and seller, and in eBay speak that means the cardinal sin - off-site sales.
Oh, it’s going to be a fun 2nd quarter this year
and I further recommend every business seller gets Skype activated on every one of their listings
before 31 March.
Ed
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