Oh the agony - Internet now essential for life - report
By Ed | November 20th, 2008 | Category: Demographics |Oh the pain, oh the agony. Results of a recent survey show that 20 million Brits have no way to find my online wares and may have to pay real money to read my words in a printed newspaper or magazine … because they have no computer or Internet connection.
Woe, woe, woe is me - 80% of adults have ‘no interest’ in publishing media on the Internet including blogs, podcasts, videos, own web pages, or photographs in a public album. Am I an enlightening scribe in a land of closet Philistines?
Over one-third (36%) of adults do not have access to a computer and over two-fifths (42%) lack access to the Internet.
That is the headline findings of the Annual Media Literacy Survey 2008 from NIACE (the National Institute of Adult Continuing Education) published on Monday (17th November 2008) at a joint NIACE/Ofcom Media Literacy Conference in London.
Robin Blake, Head of Media Literacy, Ofcom, said,
“People without the skills to use new communications technologies run the risk of being excluded socially, politically and financially. We all need to help people develop their media literacy to build confidence to benefit from the many opportunities available in this digital world.”
You can read the press report in full, with all the useful demographics, statistics, and quotes in the Demographics discussion board of our Sales and Marketing forum on BuildaSkill (forum login required).
Ed
