eBay Canada sets minimum DSR levels for listing
By Ed | October 27th, 2008 | Category: eBay CA, eBay US | No Comments »An announcement last week from eBay CA Country Manager, Andrew Sloss, revealed that eBay Canada will use average 4.1 DSRs as the determining factor for whether or not a seller can list on the site.
I’ve seen numerous blog and forum posts claiming the minimum was 4.3, however, 4.3 was the level at which sellers received lowered or restricted visibility of their items, Mr Sloss’s announcement makes this clear, where he states, “Sellers with a DSR between 4.1 and 4.3 will be allowed to list on eBay.com, but their listings may be subject to demotion in search results”. Did you notice the inference in that sentence?
His statement refers to eBay.com a.k.a. the USA site, not the Canadian site. He then goes on to echo that 4.1 is the new minimum standard for Canada -
eBay.ca is instituting its own minimum DSR requirements as a way to further improve customer experience for everyone on eBay. Beginning November 17, 2008, sellers listing on eBay.ca will need at least a 4.1 on each of their DSRs over the prior 30-day or 12-month period, depending on volume, in order to list on the site.
Please note: In November, items listed on eBay.ca from Canadian sellers whose DSRs meet the 4.1 threshold will appear on eBay.com (provided they meet all other criteria to list on the US site, such as offering at least one approved payment method). However, we strongly urge sellers whose DSRs are between 4.1 and 4.3 to strive to achieve an average of 4.3 in order to avoid being demoted in search results. Please use this time to adjust your business models and/or work on improving your DSR scores.
That’s 3 weeks for anyone down in the grey zone to get their scores up, and they have to do it while suffering reduced visibility for their products – no wonder pimping of eBay stores has increased in forum signatures across all eBay sites. Note too the cross-border default visibility from Canada onto the USA, I’m still unsure if that’s a 2-way street, but it’s worth noting for listing strategies.
Ed
